Move Over Bob is a print and digital publication for students ages 12–18 that explores careers, lifestyles, and opportunities in the skilled trades, construction, infrastructure, transportation, manufacturing, energy, and related industries.

The magazine combines career exposure, workforce awareness, and real-world role models in a format designed to feel engaging, modern, and relevant to today’s students.

Created in response to growing workforce shortages across skilled industries, the publication helps students better understand the wide range of career pathways available to them.Description

Yes. Move Over Bob is a career exploration and workforce awareness resource currently used by schools, nonprofits, workforce organizations, libraries, and CTE programs. While the magazine specifically highlights women working in the trades, it is designed for all students. Approximately 30–35% of student readers are male, based on educator-reported survey data.

The publication does not restrict participation, access, or opportunity based on sex and is intended to complement broader career awareness, workforce development, and postsecondary readiness efforts already taking place in educational environments.

Content is age-appropriate, workforce-focused, and highly visual. Examples include:

• Career and trades profiles
• Apprenticeship and training pathways
• Industry spotlights
• Financial literacy and earning potential
• Workplace culture and safety
• Tool and technology explainers

The publication contains no political commentary or partisan content.

No. Move Over Bob helps students understand that multiple successful pathways exist, including apprenticeships, trade schools, community college, four-year degrees, military service, industry certifications, and entrepreneurship.

The goal is informed exposure, not persuasion toward any single path.

Move Over Bob launched in Arizona and completed its first year of distribution through 500+ schools, nonprofits, and community organizations. In year one, the magazine circulated 60,000 print copies, reaching an estimated 180,000+ readers through pass-along readership.

The magazine is commonly placed in counseling offices, libraries, classrooms, CTE programs, career centers, and workforce readiness spaces.

Educators describe it as a conversation starter, career exploration tool, and bridge between industry and education. Many report that it helps students engage in productive conversations about careers, workforce opportunities, and postsecondary options.

Educators consistently report that students engage differently with print materials. Unlike social media content, the magazine is often shared among students, used in classrooms, displayed in counseling offices and libraries, and revisited over time.

Move Over Bob is not:

• A curriculum
• A political advocacy publication
• A recruitment tool for any single employer
• A membership organization
• A publication restricted to one gender

The magazine is intended as a supplemental career exploration and workforce awareness resource. Schools and organizations determine how and where it is used within their own environments.

Move Over Bob distributes up to 75,000 complimentary copies per issue to schools, nonprofits, workforce organizations, and community programs across the United States.

Organizations may request as many copies as they can realistically use to support students and career-seeking audiences. Priority is given to active educational and workforce environments where the magazines will be directly distributed and utilized.

To request copies, fill out this form: https://form.typeform.com/to/cMxScYWe

We are always looking for:

• Student and educator stories
• CTE and apprenticeship programs
• Workforce initiatives
• Industry projects
• Tradeswomen and career role models
• Scholarships and career opportunities

To submit a story idea, fill out this form: https://form.typeform.com/to/oCoRqHer

Move Over Bob partners with companies, foundations, industry groups, and workforce organizations that want to support career awareness and expand access to workforce exploration resources for students nationwide.

Sponsorships help keep the magazine free for schools and nonprofits and may include editorial features, distribution support, events, and workforce storytelling initiatives.

To learn more, contact: Kate Glantz, kate@moveoverbob.com

Send us an email at hello@moveoverbob.com.